George,the marketing manager of A&C Bicycles,realized that its current market was mature,the life cycle far past the dynamic growth stage.Also,he had heard that its competitor,X&Y Bicycles was developing an innovative and exciting new bicycle.George thus proposed that A&C should also come up with a new and better product.Which type of opportunity is identified here?
A)An underutilized resource
B)A new resource
C)An external mandate
D)An internal mandate

Question

Quizplus · Accepted Answer

The identified opportunity is an external mandate because it is driven by the competitor's innovative and exciting new product development. The external competition is pushing A&C to come up with a new and better product to remain competitive in the market.

George,the Marketing Manager of A&C Bicycles,realized That Its Current Market