In this phase of the new products process,the opportunities are carefully and thoroughly described,then analyzed to confirm that a sales potential does,indeed,exist.Identify the phase in discussion.
A)Concept generation
B)Opportunity identification and selection
C)Concept / project evaluation
D)Development

Question

Quizplus · Accepted Answer

In the Opportunity identification and selection phase, potential opportunities are identified and analyzed to confirm their sales potential. This phase involves assessing the market demand, identifying consumer needs, and evaluating the potential profitability of the product idea. It is the second phase in the new product development process, following the concept generation phase.

In This Phase of the New Products Process,the Opportunities Are