In which phase of the new products process does market testing take place?
A)Opportunity identification and selection
B)Concept generation
C)Launch
D)Concept / project evaluation

Question

Quizplus · Accepted Answer

Market testing takes place during the launch phase of the new products process, where the product is introduced to the target market and its performance is evaluated. Option A involves identifying and selecting potential opportunities, option B involves generating ideas, and option D involves evaluating the feasibility and profitability of the concept or project.

In Which Phase of the New Products Process Does Market