Using the cash-to-cash metric to complement speed-to-market helps the firm manage just the moment of launch,not the whole launch phase.

Question

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This statement is incorrect. Using the cash-to-cash metric to complement speed-to-market helps the firm manage the entire launch phase, not just the moment of launch. The cash-to-cash metric measures the time it takes for a company to convert its investments into cash inflows, which includes the time it takes to sell the product and receive payment. By incorporating cash-to-cash into the launch phase, a firm can better manage its working capital and ensure that it has enough cash on hand to support the launch and ongoing operations.

Using the Cash-To-Cash Metric to Complement Speed-To-Market Helps the Firm