Microconn manufactures and sells remote controllers for LCD TVs.A new competitor enters the market and offers remote controllers at lower prices.The annual marketing plan for Microconn's remote controllers calls for a line extension to meet encroachment of the new competitor.Identify the stream of activity that feeds strategic planning for new products here.
A)Special opportunity analysis
B)Ongoing corporate planning
C)Ongoing marketing planning
D)Distribution channel planning

Question

Quizplus · Accepted Answer

Ongoing marketing planning involves adapting to market changes, such as new competitors, and planning strategies like product line extensions to maintain competitiveness.

Microconn Manufactures and Sells Remote Controllers for LCD TVs