At what point in the basic new products process is the first formal type of evaluation done and financial criteria considered?
A)Concept / project evaluation
B)Development
C)Launch
D)Concept generation

Question

Quizplus · Accepted Answer

The first formal type of evaluation and financial criteria are considered during the concept/project evaluation stage of the basic new products process. This is where the concept is reviewed for feasibility, market potential, and financial viability before moving forward into the development stage.

At What Point in the Basic New Products Process Is