A salesperson should attempt the close when the:
A) prospect is at the 'desire' stage of the mental buying process.
B) prospect is ready.
C) salesperson is ready.
D) salesperson has handled an objection successfully.
E) sales presentation is complete.

Question

Quizplus · Accepted Answer

A close should be attempted when the prospect is ready, which is when the prospect is in the conviction stage of the mental buying process. A buyer can enter the conviction stage at any time during the sales presentation.

A Salesperson Should Attempt the Close When The