The salesperson should decide which element(s)of the presentation mix to emphasize in a particular presentation based primarily on:
A) sales call objective, customer profile, and customer benefit plan.
B) product newness, number of customers, and inventory levels.
C) competitor activity, current inventory levels, and bonus plans.
D) persuasive communication, competitor activity, and financial objectives.
E) financial objectives, marketing plan, and diversification strategy.

Question

Quizplus · Accepted Answer

All elements of the sales presentation mix should be part of the presentation, but it is up to the individual to determine how much each element is emphasized. This determination is primarily based on the sales call objective, customer profile, and customer benefit plan.

The Salesperson Should Decide Which Element(s)of the Presentation Mix to Emphasize