What is the primary factor that differentiates the four sales presentation methods?
A) Type of customer
B) Number of decision-makers
C) Type and cost of product or service
D) Measurability of the sales call objective
E) Amount of communication controlled by the salesperson

Question

Quizplus · Accepted Answer

The basic difference in the four methods is the percentage of the conversation controlled by the salesperson. More interaction occurs in less structured methods, but in all cases, the salesperson talks more during closing since that is when the salesperson is trying to make a sale.

What Is the Primary Factor That Differentiates the Four Sales