Eileen Forward is planning a product launch in Malaysia,but due to the many different ethnic groups in this country,she is unsure of the best target markets to pursue.She is investigating which markets represent the greatest opportunities,and which present the most complex problems in order to determine her best course of action.Post-launch,Eileen develops information streams that allow her to accurately track her product's performance in this market,and improve her marketing processes.In short,Eileen is implementing ___________________.

Question

Quizplus · Accepted Answer

This term reflects the elements of product, price, place, and promotion that are implemented after the planning process is conducted. Here, we see that Eileen is involved in the initial planning stages.

Eileen Forward Is Planning a Product Launch in Malaysia,but Due