Because regional,integrated markets like the EU have brought us further towards a borderless world,consumer motivations and preferences across markets have become very much the same.
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Q12: The global marketer who confidently proclaims,"The world
Q13: Within the EPRG framework,global firms whose strategies
Q14: All of these are benefits to standardized
Q15: The process of interaction and integration among
Q16: The term 'global village' refers to the
Q18: Most people around the world have positive
Q19: Attaining worldwide coordination,rationalization,and integration of all marketing
Q20: An overall decline in worldwide population growth
Q21: Cross-subsidization is applicable when firms can benefit
Q22: All of these are considered external drivers
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