The global marketer who confidently proclaims,"The world is my market!" has a(n)________________ orientation according to the EPRG framework.

Question

Quizplus · Accepted Answer

A geocentric orientation is one in which a company views the entire world as a potential market and is willing to adapt its products, marketing, and branding strategies to meet the needs of local markets. This is the most global-oriented of the four choices provided and would fit with the idea of the world being the marketer's market.

The Global Marketer Who Confidently Proclaims,"The World Is My Market!