Shakeena's Canadian firm has just entered into an arrangement to distribute upscale handbags and accessories to retailers and consumers in Taiwan.While research indicates that her product's designs are compatible with other fashion-oriented items sold in Taiwan,she is still concerned.She perceives that the differences in culture between Canada and Taiwan are so significant that they will prevent a successful marketing effort.Shakeena is struggling with the phenomenon of ________________.

Question

Quizplus · Accepted Answer

Cultural distance refers to a measure of the actual differences or similarities between cultures, whereas psychic differences exist in the minds of the individuals, in this case, Shakeena.

Shakeena's Canadian Firm Has Just Entered into an Arrangement to Distribute