The regional head for First Electronics Inc.in New Dalvia has decided to sell the company's products directly through company-owned stores because the distribution system in the market is primitive.In six other markets, however, the company will continue to operate through a franchise system.Thus, this decision made by the regional head at New Dalvia will be considered as a _____.

Question

Quizplus · Accepted Answer

The decision made by the regional head at New Dalvia will be considered as a business strategy. General managers in strategic business units must answer business strategy questions relating to how to compete in order to achieve superior performance. Within the guidelines received from corporate headquarters, they formulate an appropriate generic business strategy (cost leadership, differentiation, or integration) in their quest for competitive advantage.

The Regional Head for First Electronics Inc