The growth stage of a product's life cycle is the
A) time when companies attempt to secure their grip over customers in existing market segments.
B) best time to explore horizontal merger opportunities.
C) time to plan an exit strategy.
D) opportunity to reduce investment in a product.
E) opportune moment to reduce advertising expenditures.

Question

Quizplus · Accepted Answer

The growth stage of a product's life cycle is characterized by increasing demand for the product and rising sales. Companies focus on securing customer loyalty and expanding market share in existing market segments during this stage. Therefore, choice A is the best answer. Choices B, C, D, and E are not appropriate options for the growth stage.

The Growth Stage of a Product's Life Cycle Is the