Which of the following customer groups is not very price sensitive?
A) Early adopters
B) Early majority
C) Innovators
D) Early adopters and early majority
E) Early adopters, early majority, and innovators

Question

Quizplus · Accepted Answer

Innovators are not very price sensitive as they are more interested in trying out latest and innovative products regardless of the price. On the other hand, early adopters and early majority are usually more price sensitive as they are looking for value for money and may wait for discounts or offers before making a purchase.

Which of the Following Customer Groups Is Not Very Price