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The Core Competency of MotorCraft Inc

Question 75

Multiple Choice

The core competency of MotorCraft Inc.is its fuel-efficient engine found in its cars.These engines are developed and built in-house.The company realizes that there is a new market opportunity to diversify.Thus,it produces the car engines on a large scale and sells them to other automobile companies.In this scenario,MotorCraft is


A) leveraging existing core competencies to target the chasm between the early adopter and early majority market segment.
B) redeploying and recombining existing core competencies to compete in future markets.
C) building new core competencies to create and compete in future markets.
D) building new core competencies to protect and extend current market position.

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