If a strategic business unit is recognized as a cash cow,it is advisable to
A) harvest the business.
B) invest into the business to hold its current position.
C) divest the business due to its low market share.
D) maintain it till it turns into a dog.

Question

Quizplus · Accepted Answer

The strategic recommendation for cash cows is to invest enough into them to hold their current position, and to avoid having them turn into dogs.

If a Strategic Business Unit Is Recognized as a Cash