While the industry for 3-D televisions is in the introduction stage of the industry life cycle,the CRT (cathode ray tube)television industry is in its decline stage.Which of the following statements will be true in this scenario?
A) The market size for 3-D televisions is extremely large, while the market size for CRT televisions is moderate.
B) While product innovation will be at its maximum for the 3-D television industry, process innovation will be more crucial for the CRT television industry.
C) The focus in the 3-D television industry will be on cost-leadership, whereas in the CRT television industry, the focus will be on differentiation.
D) While the strategic objective of the CRT television industry will be achieving market acceptance, the strategic objective of the 3-D television industry will be pursuing a harvest strategy.

Question

Quizplus · Accepted Answer

While product innovation will be at its maximum for the 3-D television industry, process innovation will be more crucial for the CRT television industry. In the introduction stage, product innovation is at a maximum, and process innovation is at a minimum. Whereas in the decline stage, product innovation is at a minimum, and process innovation is at a maximum.

While the Industry for 3-D Televisions Is in the Introduction