How is the early majority section of consumers different from the late majority section?
A) While the early majority makes up the mass market, the late majority is the smallest market segment.
B) The late majority enters the market in the decline stage, whereas the early majority enters the market during the maturity stage.
C) Although the early majority is confident in their ability to master a new technology, the late majority is not.
D) While the late majority prefers buying from unknown new ventures, the early majority relies only on well-established brands.

Question

Quizplus · Accepted Answer

The late majority shares all the concerns of the early majority. However, there is one important difference. Although the early majority is confident in their ability to master a new technology, the late majority is not.

How Is the Early Majority Section of Consumers Different from the Late