Which of the following statements accurately brings out the difference between top-down strategic planning and scenario planning?
A) While in top-down strategic planning a top-down approach is used to develop strategies, in scenario planning a bottom-up approach is used.
B) Scenario planning helps create strategic plans that are more flexible, and thus more effective, than those created through the more static strategic planning approach.
C) While top-down strategic planning takes place at both the corporate and business levels of strategy, scenario planning takes place only at the corporate level.
D) Top-down strategic planning addresses only pessimistic futures, whereas scenario planning addresses only optimistic futures.
Correct Answer:
Verified
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