In Strategy Highlight 2.2,what type of strategy did Diana,the Starbucks store manager in southern California,use to develop the new iced beverage for her store?

Question

Quizplus · Accepted Answer

Functional managers like Diana, the Starbucks store manager featured in Strategy Highlight 2.2, are much closer to the final products, services, and customers than corporate- or business-level managers. As a result, functional managers may initiate strategic initiatives based on autonomous actions that can influence the direction of the company. An emergent strategy describes any unplanned strategic initiative undertaken by mid-level employees of their own volition. If successful, emergent strategies have the potential to influence and shape a firm's strategy.