Teddiez Inc.is a company that manufactures and sells stuffed toys.It sources its materials from another country to keep costs low.A sales personnel in one of its retail stores noticed that there was increasing concern regarding the potential toxicity of the materials in the dolls.In response,she found an economical,organic,and nontoxic cloth filling that the company could use.When her manager learned about this,he presented the prospect and got it approved from the top management team.This is an example of the

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This scenario exemplifies a planned emergence approach. A planned emergence is a strategy process in which organizational structure and systems allow bottom-up strategic initiatives to emerge and be evaluated and coordinated by top management. In the strategy-as-planned-emergence approach, strategic initiatives can come from anywhere within a firm.