Marketers can use one of two strategies: the first strategy uses Groupon and Living Social Deals,and the second strategy uses ads in newspapers,magazines,and on TV.The difference between these two types of marketing strategies is that the first one targets consumers who are __________ and the second one targets consumers who are __________.
A)"passive receivers"; "active receivers"
B)an older demographic; a younger demographic
C)wealthy; disadvantaged
D)"active receivers"; "passive receivers"

Question

Quizplus · Accepted Answer

The first marketing strategy using Groupon and Living Social Deals targets consumers who actively seek out deals and discounts, making them "active receivers." The second strategy using ads in traditional media targets a broader audience who may come across the ad as "passive receivers." Therefore, the correct answer is D, "active receivers" and "passive receivers."

Marketers Can Use One of Two Strategies: the First Strategy