A fixed amount of money paid for every 1,000 times an ad loads and a visitor might see it is referred to as
A)negotiated cost.
B)cost per thousand.
C)cost per action.
D)cost per click.

Question

Quizplus · Accepted Answer

The fixed amount of money paid for every 1,000 times an ad loads and a visitor might see it is commonly known as cost per thousand (CPM). Option A, negotiated cost, is not a standard term for online advertising pricing. Option C, cost per action (CPA), refers to payment based on specific user actions such as form-fill or purchase completion, rather than ad impressions. Option D, cost per click (CPC), is a pricing model where advertisers pay each time someone clicks on their ad, rather than per impression.

A Fixed Amount of Money Paid for Every 1,000 Times