Using social media,a brand manager tries to select and use one or more social networks from the hundreds that exist.This often entails assessing (1)the number of daily visitors to the website,(2)__________,and (3)the focus of the website.
A)the availability of social network to run apps
B)the ability of the site to be measured in terms of its sales, profitability, distribution density, and other performance metrics
C)the characteristics of these visitors
D)the ability of the social network to pull controversial content

Question

Quizplus · Accepted Answer

The characteristics of the visitors are important to assess because they help determine if the social network's audience aligns with the brand's target market.

Using Social Media,a Brand Manager Tries to Select and Use