What is the challenge presented to brand managers by social media advertising?
A)Brand managers need to convince social networks to post their ads free of charge.
B)Brand managers need to connect the cost of new social network promotions to the sales they generate.
C)Brand managers need to create "universally appealing" ads as they cannot target specific demographics on social networks.
D)Brand managers need to estimate how many users have clicked on their ads, leading to difficulties in assessing an ad's effectiveness.

Question

Quizplus · Accepted Answer

Brand managers face the challenge of linking the cost of social media promotions to the actual sales they generate, as it can be difficult to measure the direct impact of social media advertising on sales.

What Is the Challenge Presented to Brand Managers by Social