The number of people who have "opted in" to a brand's messages through a social media platform at a given time are referred to as
A)followers.
B)visitors.
C)lookers.
D)fans.

Question

Quizplus · Accepted Answer

The term "fans" most accurately describes individuals who have opted in to receive a brand's messages through a social media platform, as it implies a level of enthusiasm and dedication beyond simply being a visitor or follower. Lookers is not a commonly used term in social media marketing, and visitors typically refers to individuals who are simply browsing the brand's content without necessarily opting in to receive messages.

The Number of People Who Have "Opted In" to a Brand's