Which measure most closely ties the cost of the social media ad to the sales revenues the ad generates?
A)Cost per click.
B)Cost per thousand.
C)Negotiated measure.
D)Cost per action.

Question

Quizplus · Accepted Answer

Cost per action (CPA) ties the cost of the ad directly to the specific action (such as a sale or lead) that the ad generates. This measure ensures that advertisers are only paying for their desired outcome, rather than just clicks or impressions.

Which Measure Most Closely Ties the Cost of the Social