The percentage of recipients who have clicked on a link on the Page to visit a specific site is the
A)fan percentage.
B)click-through rate.
C)specific-website rate.
D)recipient rate.

Question

Quizplus · Accepted Answer

The percentage of recipients who have clicked on a link on the Page to visit a specific site is known as the click-through rate. It is a measure of the effectiveness of an email campaign and indicates the level of engagement of the audience. The other options, fan percentage, specific-website rate, and recipient rate, are not commonly used terms in email marketing and do not accurately describe the click-through rate.

The Percentage of Recipients Who Have Clicked on a Link