The Click-Through Rate Is

The click-through rate is

A) the percentage of recipients who have clicked on a link on the Page to visit a specific site.
B) the percentage of e-mail recipients who buy the product after receiving a targeted message with an embedded link.
C) the percentage of customers who buy a product from the brand website.
D) the total number of people who have visited a brand's Facebook Page and have become Facebook fans of the product.