Last year,General Mills spent $3 million on advertising and observed a 5 percent increase in market share.This year,they spent $4 million and observed a 7 percent increase.These measures are considered the:

Question

Quizplus · Accepted Answer

The measures mentioned in the question are related to the sales response function because it shows the relationship between the amount spent on advertising and the resulting increase in market share. Marginal analysis refers to the examination of the additional cost or revenue associated with producing one more unit of a product, and sales ratio function and market-product ratio are not applicable in this context.

Last Year,General Mills Spent $3 Million on Advertising and Observed