TB Figure: 1
-Referring to TB Figure 1,each phase of the strategic marketing process creates its own unique type of output report.Which of the following would be associated with the evaluation phase?

Question

TB Figure: 1 
-Referring to TB Figure 1,each phase of the strategic marketing process creates its own unique type of output report.Which of the following would be associated with the evaluation phase?

Quizplus · Accepted Answer

The evaluation phase of the strategic marketing process involves comparing results with plans and using marketing metrics and dashboards to identify areas for improvement. Corrective action memos would be relevant in this phase to address any issues that arise from the evaluation. Performance reviews for key personnel would be more relevant in the planning and implementation phases, while sales reports using product metrics would be more relevant in the implementation phase. Action memos that specify tasks and deadlines would be relevant in all phases of the process.