Based on relative competitive scope (broad target to narrow target)and source of competitive advantage (lower cost to differentiation),Porter's four generic business strategies are differentiation,cost focus,differentiation focus,and:

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The fourth generic business strategy in Porter's model is cost leadership, which focuses on achieving the lowest cost of production or operation within an industry. This strategy targets a broad market and emphasizes efficiency and cost management as the primary source of competitive advantage.

Based on Relative Competitive Scope (Broad Target to Narrow Target)and