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Farah,who Works for Coca-Cola,set Next Year's Sales Goal for Diet

Question 65

Multiple Choice

Farah,who works for Coca-Cola,set next year's sales goal for Diet Coke to increase 3 percent from last year.She then built a plan around this.Farah as created an annual:


A) production estimate
B) sales forecast
C) marketing plan
D) budget projection

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