Cisco often joins forces with their clients to develop and offer customized IT equipment that meet the needs of that client.This is an example of:

Question

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Partnership selling refers to a collaborative approach in which a seller works closely with the buyer to customize products or services that meet the specific needs of the buyer. In this case, Cisco is partnering with their clients to develop customized IT equipment, which is an example of partnership selling. Channel selling, cross-functional selling, and seminar selling do not involve this level of collaboration and customization.

Cisco Often Joins Forces with Their Clients to Develop and Offer