When Tracy went to work as a new sales rep for Paradise Candles,she was told to use the following speech in her sales presentations: "Hello,Mr./Mrs.(customer name),my name is (your name here).I'm calling for Paradise Candles.We carry the best wax-burning mechanical candles available in the commercial decorating industry." Paradise instructed Tracy to use:

Question

Quizplus · Accepted Answer

The sales presentation given to Tracy follows the formula selling approach, which involves presenting a standard message to all customers in the form of a script. This approach is effective when selling a simple and straightforward product like candles, which may not require in-depth analysis of customer needs or preferences.

When Tracy Went to Work as a New Sales Rep