Louisa wanted to make some extra money,so she went door-to-door in her neighborhood asking people if they had any small jobs that they could hire her to perform.Louisa had no idea of whether anyone had any jobs for her,and she picked the doors she knocked on randomly.In terms of the selling process,Louisa was engaged in _____ when she knocked on a door.

Question

Quizplus · Accepted Answer

Louisa is engaging in cold canvassing, which is the process of approaching potential customers without any prior knowledge or contact. She is randomly knocking on doors without any prior interaction or leads, making it a form of cold canvassing. The other options, such as stimulus response selling, preapproach, and closing, are more relevant to specific stages of the selling process and do not accurately describe Louisa's behavior.

Louisa Wanted to Make Some Extra Money,so She Went Door-To-Door