The United Way of Canada runs monthly advertisements that are focused on building their reputation and goodwill for future fundraising drives.These are known as:

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Institutional advertisements are focused on building and maintaining the reputation of an organization. The United Way of Canada's monthly ads serve this purpose as they aim to create goodwill among the public and stakeholders for future fundraising drives. Product advertisements are focused on selling specific products, public service announcements promote public welfare, and reminder advertisements are aimed at reminding people about a product or service.

The United Way of Canada Runs Monthly Advertisements That Are