Florida Department of Citrus developed the "To Your Health" campaign to show the benefits of orange juice.The goal of these ads is to increase demand for orange juice as it competes with other beverages.This is an example of a(n)_____ advertisement.

Question

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The "To Your Health" campaign is an example of a competitive institutional advertisement because it aims to promote the benefits of orange juice over other beverages, thereby increasing its demand in the market.

Florida Department of Citrus Developed the "To Your Health" Campaign