As traditional media have become more expensive and cluttered,advertisers have been attracted to a variety of non-traditional advertising options - in airports,doctors' offices,health clubs,or theatres - called:

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Place-based media refers to advertisements placed in non-traditional locations such as airports, doctors' offices, health clubs, or theatres. This type of advertising is becoming increasingly popular as traditional media becomes more expensive and cluttered. Invasive placements and product placements refer to specific types of advertising strategies, while electronic advertising is too broad to be the best choice for this specific question.

As Traditional Media Have Become More Expensive and Cluttered,advertisers Have