A retail store marketing vice president is developing an advertising budget using the objective and task method.She has the objective of clearing slow-moving merchandise from her shelves and is trying to choose between radio and newspaper ads.Which of the following is an advantage of radio relative to newspaper as a means of achieving the objective?
A) better reach
B) more effective visuals
C) ads can be saved by consumers
D) better segmentation capability
Correct Answer:
Verified
Q98: Frequency is defined as the:
A)number of different
Q99: One reason for using radio as an
Q100: Which of the following statements about radio
Q101: Jury tests:
A)present a panel of consumers with
Q102: Which of the following is the definition
Q104: One reason for using outdoor advertising is:
A)its
Q105: As traditional media have become more expensive
Q106: All of the following are advantages of
Q107: Flighting schedules would most likely be used
Q108: Because advertising is expensive,marketers want to be
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents