As a subscriber to Real Simple magazine,Kelly was asked by a researcher which ads she remembered seeing in the most recent issue of the magazine.Then she was asked questions about the content and appearance of the ads she remembered.The researcher was using _____ to test the effectiveness of ads in the magazine.

Question

Quizplus · Accepted Answer

The researcher is using unaided recall testing, which asks participants to recall information without any hints or prompts. This method is often used to measure the effectiveness of advertising.

As a Subscriber to Real Simple Magazine,Kelly Was Asked by a Researcher