Which test is likely to use an eye-tracking electronic device to observe where consumers view the screen during a television ad?

Name: Which test is likely to use an eye-tracking electronic device to observe where consumers view the screen during a television ad?
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Question

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Theatre tests typically use eye-tracking electronic devices to observe where consumers look on the screen during a television ad. The goal of theatre tests is to assess the effectiveness of an ad in a controlled viewing environment.

Which Test Is Likely to Use an Eye-Tracking Electronic Device