Which of the following statements about inquiry tests is true?
A) With inquiry test, additional product information, product samples, or premiums are offered to an ad's readers or viewers, and ads generating the most inquiries are presumed to be the most effective.
B) With inquiry tests, a question such as, "What ads do you remember seeing yesterday?" is asked of respondents without any other prompting to determine whether they saw or heard advertising messages.
C) Inquiry tests involve studies such as controlled experiments and consumer purchase tests.
D) In an inquiry test, respondents are asked questions to measure changes in their attitudes after an advertising campaign, such as whether they had a more favourable attitude toward the product advertise
Correct Answer:
Verified
Q132: Which of the following is a type
Q133: An advertising agency that provides the most
Q134: Which test is likely to use an
Q135: Consumer-oriented sales promotions are:
A)promotions where charitable contributions
Q136: Coupons,sweepstakes,and samples are examples of:
A)trade promotions.
B)consumer-oriented sales
Q138: Which of the following statements about aided
Q139: Which of the following statements about attitude
Q140: According to an Ipsos Reid poll commissioned
Q141: For marketers,the primary objective of a premium
Q142: All of the following are correct statements
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