Which of the following statements about attitude tests is true?
A) With attitude tests, additional product information, product samples, or premiums are offered to an ad's readers or viewers, and ads generating the most inquiries are presumed to be the most effective.
B) With attitude tests, a question such as, "What ads do you remember seeing yesterday?" is asked of respondents without any other prompting to determine whether they saw or heard advertising messages.
C) Attitude tests involve studies such as controlled experiments and consumer purchase tests.
D) In an attitude test, respondents are asked questions to measure changes in their attitudes after an advertising campaign, such as whether they had a more favourable attitude toward the product advertise
Correct Answer:
Verified
Q134: Which test is likely to use an
Q135: Consumer-oriented sales promotions are:
A)promotions where charitable contributions
Q136: Coupons,sweepstakes,and samples are examples of:
A)trade promotions.
B)consumer-oriented sales
Q137: Which of the following statements about inquiry
Q138: Which of the following statements about aided
Q140: According to an Ipsos Reid poll commissioned
Q141: For marketers,the primary objective of a premium
Q142: All of the following are correct statements
Q143: The ad advised readers to "Try your
Q144: When preparing his grocery shopping list,Winston actively
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents