When preparing his grocery shopping list,Winston actively scans the supermarket ads in the local newspaper for coupons,rebates,and sale items.While in the store,Winston also looks for free samples of new products and products he hasn't purchased previously.The coupons,rebates,sale items,and free samples are all examples of:

Question

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Coupons, rebates, sale items, and free samples are all examples of sales promotion. Sales promotion is a type of marketing communication tool that offers incentives or rewards to target customers to encourage them to purchase or try a product or service. This includes discounts, free samples, contests, coupons, rebates, and other similar incentives.

When Preparing His Grocery Shopping List,Winston Actively Scans the Supermarket