The mother handed her college-aged son a piece of paper and said,"By redeeming this you will receive 25 cents off your next purchase of Birdseye lima beans." Birdseye is using a _____ to stimulate demand for its lima beans.

Question

Quizplus · Accepted Answer

The piece of paper the mother handed her son is a coupon, which offers a discount on the Birdseye lima beans. A rebate would require the customer to pay the full price upfront and receive a refund later. A sample would involve the customer receiving a free portion of the lima beans to try. A deal would typically involve a package price or bundle pricing, which is not present in this situation.

The Mother Handed Her College-Aged Son a Piece of Paper