For marketers,the primary objective of a premium is to:

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The primary objective of a premium is to encourage customers to return frequently or to use more of the product, and to build goodwill. Premiums are commonly used in loyalty programs to incentivize customers to continue purchasing a brand and increase their loyalty. They can also be used to reward customers for repeat purchases or to encourage them to purchase more by offering a free gift or discount with a certain purchase amount. Ultimately, the goal is to build a strong customer relationship and increase customer retention.

For Marketers,the Primary Objective of a Premium Is To