What type of sales promotion is McDonald's using when it sells drinking glasses commemorating the 100^th birthday of Walt Disney to consumers who also purchase a 'Happy Meal'?

Question

Quizplus · Accepted Answer

McDonald's is offering a special item, the commemorative drinking glass, as a bonus or incentive to those who purchase a 'Happy Meal.' This type of sales promotion is known as a premium.

What Type of Sales Promotion Is McDonald's Using When It